21 December 2018, 12:22 | Updated: 21 December 2018, 15:04
“This is the exact reason why shopping online at Zara is impossible.”
Zara may have given us chic tailoring at lower prices but what they haven’t quite mastered is their clothing displays. Everyone’s trolling the Spanish fashion brand over the way Zara models wear the clothing on the website. Yep, because online shopping isn’t quite hard enough as it is.
Now we know fashion is all about being innovative and creative but there’s pretty much only one way to wear a coat, right? Wrong! You can wear your coat on your back, arms, or even your head. People started noticing something weird when one Twitter user called out a Zara model wearing a coat back-to-front.
Other odd poses people have noticed include models wearing jackets like a backpacks, around their arms and a scarf used as a head-wrap/hat. Honestly, just why?!
Soon everyone was posting some of the strangest modelling shots they’d found too.
People just started dragging the entire site.
Hahahaha I fully breakdown every time I go on the site!
— 𝙰 𝚂 𝙷 𝙻 𝙴 𝙸 𝙶 𝙷 (@Beanzzzz) December 18, 2018
it literally is I s2g there’s researchers in Harvard laughing at us
— art (@artdoherty) December 18, 2018
This is why when i’m in store i use the scanner on the app, product comes up, pick my size and purchase because this will definately make you not buy shit that actually looks dope on!
— The Notorious LG (@just_laus) December 18, 2018
The only way to shop on zara is either copy someone else or not at all.
— Connie Rann (@connie_rann) December 18, 2018
Back to the editorial drawing board on this one. What happened to just showing the clothes in the regular way, guys?