4 May 2017, 12:13 | Updated: 8 May 2017, 17:09
This red bathing suit went from viral marketing campaign to meme in zero seconds.
You know who are the worst type of people on Instagram? It’s the ones who are constantly on holiday. How in the hell can they afford to be constantly jetting-off to foreign lands with white sandy beaches, colourful cocktails and glorious sunsets while we’re sat alone watching re-runs of Friends in our bake bean-stained pjs on a Friday night? Life is a cruel mistress sometimes.
So, you can imagine how FURIOUS we were when we kept seeing pictures of women in red bathing suits popping up on our feed. Surely you can’t ALL be on holiday at the same? And you bought the same swim suit too? WHAT THE HELL IS HAPPENING.
Well, turns out, it was a viral marketing campaign orchestrated by California-based clothing company Sunny Co Clothing, who offered a free swimsuit to every customer who re-posted an image of their red swimsuits. We wonder whether they were fully prepared for the amount of swimsuit-hungry people would take part as hundreds of thousands of people have since shared the image on their own feeds.
As you might expect, it didn’t take long for the memes to join the party.
Can’t wait for this image to become a reality.
Summer 2017 is going to be like pic.twitter.com/BYcdxXxYcP
— Win Feigle IV (@WinFeigle) May 3, 2017
Girls this summer pulling up to the pool with their free “SunnyCoClothing” swimsuit pic.twitter.com/hNeXWNpslD
— Karim (@karimtbe) May 3, 2017
Imm noot drunn yoooo are! Phgfhhhhh….
New drinking game: take a shot every time you see the Sunny Co Clothing red bathing suit on instagram
— Top Tier (@TopTierU) May 3, 2017
Every girl at the beach this summer in that same red bathing suit pic.twitter.com/FRtlJJ9E0S
— Max Guerrier (@maxguerrierr) May 3, 2017
i’m DONE seeing this damn red bathing suit on my timeline pic.twitter.com/mmvknSgkYA
— antonio (@antoniodelotero) May 4, 2017
Do you think they’ll *really* give away the bathing suits for free? Some people aren’t convinced.
In 2017, why haven’t we realized “free” giveaways are a scam for marketing? No, you probably won’t recieve a free red bathing suit. So stop. pic.twitter.com/COo5d2AGUX
— NANA JIBRIL (@girlswithtoys) May 3, 2017
Have fun with that!
Sunny Co Clothing’s marketing team today: pic.twitter.com/Co8gqbjhDP
— Dory (@Dory) May 4, 2017
Will Sunny Co Clothing follow through with the offer? Let us know your thoughts on FB or Twitter.
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